Ideas, perspectives, and reflections
Insights
Just Because You Can
Doesn't Mean You Should
40 min video
Ideas have never been cheaper to build. The better question is whether they're worth building.
In this webinar, our co-founder Jed Cahill joined host Brett Wooden from Buildable to talk about human-centered research and innovation: starting with people and outcomes, rather than technology.
You'll hear:
Warning signs a team is more excited about the technology than the problem they are trying to solve
Where user research often goes wrong, and how to frame early conversations to get more valuable insights
The many ways prototypes fit into the decision-making process to accelerate innovation and reduce risk
Questions leaders should ask before approving a new product or technology initiative
Contact
503-489-9886
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